Mysuru, June 1, 2019: To strengthen its commitment towards sustainable development, Cycle Pure Agarbathies, from the house of agarbathi to aerospace conglomerate NR Group today conducted the closing ceremony of Tiger Cup 2019. The tournament has been designed to create awareness about sustainable development along with nurturing the young cricket talents across the state. The event that began on15^th April 2019 at the Global Village Tech Park ground, Bengaluru, saw participation of 56teams.

Apart from spreading awareness, the initiative also recognized meritorious forest guard Manju, who had braved the odds and risked his life to rescue forest guard Murugappa Goud, from the forest fire in the Kalkere Range, Bandipur Tiger Reserve. He was felicitated by India’s most consistent opening batsman Mayank Aggarwal, with the prestigious Wildlife Service Award 2019. He also received a cheque for Rs. One lakh from Cycle Pure Agarbaties which was handed by Mr. Harishchandan, for his service in wildlife protection at Kalkere Wildlife Range, Bandipur Reserve.

The Tiger Cup is an inter-school competition for Under 12, Under 14 and Under-16 category that leveraged the love for cricket and encouraged sustained efforts to protect tigers.  115 matches were played under the tournament with 56 teams.

The winners for each category were:

Speaking about the initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies said, “Cricket is by far one of the most-adored games in our nation. The affection for cricket among the fans starts at an extremely youthful age is a testament to the undying love the nation has for the sport. The Tiger cup looks forward to nurture talent, and applaud the efforts of the forest guard as well”

He adds: “Blending the message of conservation of tigers, along with this tournament, envisioned to create motivation among youth to participate, and also make them aware of the necessity of ecosystem equilibrium. The tournament has been a platform to showcase

The talent while addressing the issues of tiger endanger in wild. We congratulate the winners in each category and appreciate all the teams who have participated.”

Commenting on the initiative, Mr. Joseph Hoover, an eminent sports journalist who has been associated with the Tiger Cup from its inception, says, “Surely, the Tiger Cup was conceptualized by former India batsman Sandeep Patil to motivate our forest guards and watchers, who like our soldiers, are our unsung heroes, to spread the word about wildlife conservation and Cycle Pure Agarbathies has added more value to it by carrying it forward effectively and successfully with the immense support. The initiative is a noble endeavour rand for this I would like to congratulate the team behind it.”

Tiger Cup tournament was conducted in Bangalore in the month of April and May in 2019 where 115 matches were played at the Global Village Tech Park ground. In all, 56 teams participated in the under-12, under -14 and under -17. The objective of the initiative was solely to encourage the youth to assist the government, largely the forest department, to help conserve our forests and wildlife, especially the tiger.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathie to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.com.

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