Mysuru, 27 August 2022: Every year Ganesh Chaturthi is celebrated to welcome Ganesha, the lord of auspicious beginnings to earth. Cycle Pure Agarbathi, India’s largest selling prayer brand, presents the Vedic Parampara Sampoorna Ganesh Chaturthi Puja Kit.

The kit contains everything one needs to ‘pray the vedic way’ and perform the Ganesh Chaturthi Puja at home. It contains an eco-friendly Varasiddhi Vinayaka idol, puja items, accessories and a step-by-step video walkthrough for Shloka/Mantra recital. It has been curated as per our Vedic scriptures, with guidance from Vedic scholars. The idol contains Tulsi seeds to turn your festivity into sustainability after Visarjan (immersion).

This year, Ganesh Chaturthi falls on Wednesday, 31 August, 2022.

Speaking about the kit, Arjun Ranga, Managing Director, Cycle Pure Agarbathi, said, “At Cycle Pure, we are constantly working to keep our vedic traditions alive in the modern context. We strive to enhance the prayer and festival experience to help devotees connect to the divine. The Vedic Parampara Sampoorna Ganesh Chaturthi Puja Kit is a complete DIY kit for devotees to conveniently perform the Ganesh Chaturthi puja at home as prescribed in our scriptures.”

“We wish everyone a prosperous festive season ahead and pray that Lord Ganesha blesses us with health, wealth and happiness,” he added.

The Sampoorna Ganesh Chaturthi Puja Kit is available on https://www.cycle.in and across multi retail stores, supermarkets and hypermarkets.

About NRRS

The Mysuru-based NR Group was founded by Mr. N. Ranga Rao in 1948. A true visionary and a philanthropist, Mr. Ranga Rao created the ubiquitous Cycle Pure Agarbathies, which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence across India and abroad. The Group has diversified into various business domains like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed itself towards social responsibilities and fulfills them through its CSR arm NR Foundation. The NR Group today is managed by the third generation of the Ranga family.

For more information on NR Group, please visit https://www.nrgroup.com

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