Mysore, August 29th 2019: Cycle Pure Agarbathies, from the agarbathi to aerospace conglomerate NR Group, brings Naivedya Ganesh Chaturthi Pooja Pack ahead of Ganesh Chaturthi festival. The new all-encompassing eco-friendly pack has been exclusively designed for the convenience and wholesome experience of the devotees.

The kit includes quality assured products from the brand along with a precise step-by-step instructional CD, guiding the devotees to perform the pooja rituals in the authentic way. The pack caters to all Pooja needs of consumers celebrating the auspicious festival this season, be it youngsters staying away from home, working or stay at home mothers, home makers or a newly married couple celebrating the festival for the first time.

Speaking about the Naivedya Ganesh Chaturthi Pack, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies says, “We at Cycle Pure aim to keep our customers close to their roots and ensure that our traditions and culture are carried forward in its purest form by our future generations. The pooja pack has been curated with utmost precision under the guidance of learned scholars, purohits and in close tandem with sacred scriptures. This ensemble allow devotees of all age groups perform the pooja arti with convenience and accurate methodology.”

He adds, “We would like to wish everyone celebrating this festival, a very prosperous Ganesh Chaturthi, and hope to grace their homes with the pooja pack and deliver a fulfilling experience.” The Pooja Pack includes quality assured Haridraa (turmeric), Kumkuma, Pooja Akshataa, Pooja Bell, Peetha for Bell, Yagnopavita (for Ganesh), Vastra (for Ganesh), Agarbathi, Deepam, PugiPhala, Karpoora, Kapoora Holder for Aarti, Cup Sambrani, Cup Sambrani&Agarbhati Holder, Bhasmam, GopiMrutika, Chandanam Tablets, Kankana, Rangoli powder, Rangoli Stencil, Thorana, Booklet, Earthen Ganesh Idol and an Instructional Audio CD.

The brand has extended their home worship segment with these innovative and user-friendly products. The latest offering will cater to all the puja needs of the consumers and with a pure aromatic experience. The products are available in the market as well as on the website https://www.cycle.in.

About NR Group:

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.com

Media Queries: nrgroup@brand-comm.com or call Purva Das - 9886367129