Cycle Pure Agarbathies, India’s largest and the only Certified Carbon Neutral agarbathi manufacturer, further strengthened its longstanding support to cricketas the Umpire Partner for the India Tour of West Indies Series 2019. The test series will extend from the 3rd of August to the 3rd of September 2019.

Held across the West Indies, the series will see Cycle Pure Agarbathiesonthe LED Board and the on-ground branding boards. Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies will also give away an award at one of the matches. This initiative comes immediately after Cycle Pure’s “Pray for India” campaign that collected more than 10000 prayers for the Indian Team from across the country.

Talking about the partnership, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Cricket is a religion in India, and no other brand is more connected and associated with religion, than Cycle Pure. We will always be well-wishers of the Indian Team and we look forward to seeing the Indian Cricket team dominate during their upcoming tour of the West Indies.”

Over the years, Cycle Pure Agarbathieshas become one of the leadingbrands to associate with sports in the country. Their continuous participation in sporting activities has resulted in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Their dedicated and continuous focus towards nurturing sporting talent has resulted in them being actively involved in the development of different sports like golf and tennis.

They have been organizing golf tournaments of national repute at regular intervals in and around Mysore, offering aspiring sporting enthusiasts a platform to hone their skills as well as to witness and learn from established professionals. They have also been sponsoring Squash Player Joshana Chinnappa and Tennis players like PrajwalDev, Suraj R PrabodhVasishtCheruku and Varunya Chandrasekhar.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.com.

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