Press Release
Jan 08, 2024
N Ranga Rao and Sons
Mysuru, January 8th, 2024: In a heart-warming gesture of compassion, Cycle Pure Agarbathi, India’s leading agarbathi manufacturers has stepped forward to provide essential support to nursing mothers attending Nanjanagudu Shri Srikanteshwara Swami Temple. Mr. Darshan Dhruvanarayana, MLA, Nanjangud Constituency, Mr. R Lokanath, K.A.S, Deputy Commissioner, Managing Director of Cycle Pure Agarbathi, Mr. Arjun Ranga and Mrs. Jannavi Murthy graciously bestowed the temple with two portable feeding spaces. This thoughtful contribution is not just a physical offering but also an endeavour to establish a comfortable space for mothers, where they can partake in a tranquil worship experience while caring for their infants.
Regarding this progressive development, Darshan Dhruvanarayana, MLA, Nanjangud constituency, says, “Cycle Pure Agarbathi has undertaken a truly unique and commendable initiative. It is heartening to witness a locally rooted brand like Cycle consistently stepping up to contribute to the welfare of society. I am delighted to be a part of this event and extend my best wishes to the team. We look forward to providing ongoing support for such noble endeavors, ensuring they continue to carry out these benevolent activities.”
Speaking of this initiative, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, “Cycle, resonating with hope, is dedicated to making positive changes in people's lives daily, and this initiative stands as an evidence of our commitment. We firmly believe that mothers, especially those in their early stages of motherhood, deserve moments of respite while ensuring the well-being of their children. Through the provision of this dedicated space, our aim is to empower mothers, instilling in them the confidence to visit the temple with their children and fervently pray for the well-being of their families.”
Continuing their commitment to uplift and support those in need, Cycle Pure Agarbathi has extended their mission to address the challenges faced by nursing mothers. This initiative has been designed to transcend the conventional boundaries of religious practices, focusing on creating an environment that fosters a harmonious blend of spiritual devotion and maternal care. The aim is to cultivate an inclusive environment within the temple premises, allowing new mothers to effortlessly tend to their babies' needs while engaging in worship. These dedicated feeding spaces serve as sanctuaries, providing solace and peace of mind to mothers, knowing that their little ones are well taken care of during their temple visits.
Cycle Pure Agarbathi's dedication to philanthropy is deeply rooted in their commitment to societal well-being. Hailing from the culturally vibrant city of Mysuru, the brand not only cherishes local traditions but has also left an indelible mark in over 75 nations in the last 75 years. Beyond its charitable endeavors, Cycle Pure Agarbathi remains at the forefront of innovation, continuously developing a diverse range of products and essential prayer items. This fusion of cultural heritage and aromatic excellence ensures a truly transcendent experience for all who engage with the brand. In every charitable act and fragrant offering, Cycle Pure Agarbathi stands as a beacon of positive change, embodying the essence of compassion and tradition.
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and a philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence in India and abroad.
The group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for Defence helicopters. The business has a human face that is unmistakably displayed by virtue of its continuing fulfillment of social responsibilities through its charity arm ‘NR Foundation’.
NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit https://www.nrgroup.com
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