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Apr 03, 2024
N Ranga Rao and Sons
Cycle Pure Agarbathi Launches Om Shanthi Celebration Pack For Joyous Ugadi Festivities
This convenient puja kit will offer individuals with a authentic Ugadi experience.
Mysuru, 3rd April 2024: Cycle Pure Agarbathi, India’s leading agarbathi manufacturer in India, has launched its Om Shanthi Ugadi Celebration Kit, a homage to the vibrant spirit of Ugadi festivities. Crafted to elevate the festive experience, the two-step Om Shanthi Ugadi Celebration Kit consists of all the essentials including turmeric, kumkum, castor oil, soapnut powder, arapu powder, chandan tika, pure vibhuti, cup sambrani, camphor pouch, puja vastra, and an agarbathi pack, ensuring an immersive and authentic Ugadi puja experience at home.
The occasion revered around Andhra Pradesh, Telangana, Karnataka and Goa, commemorates the day the maker of the universe “Lord Brahma”, created the world, and is marked as the first day of the New Year according to the regional calendar. On this auspicious day, devotees celebrate by visiting the temple, extending their kindness to the less fortunate, exchanging gifts, and savouring in a meal with appetizing flavours. With the introduction of the Om Shanthi Ugadi Celebration Kit, individuals infuse cultural traditions into their homes, and preserve cultural heritage for the present and future generations alike.
Speaking about the product, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, “Cycle Pure has consistently played a pivotal role in individuals' spiritual journeys and remains committed to delivering a comprehensive and fulfilling experience for devotees who honor this sacred festival. We are steadfast in our dedication to providing pure and top-quality ingredients that resonate with our brand's sustainability principles, emphasizing prayer, celebration, and environmental consciousness.
With the introduction of our Om Shanthi Ugadi Celebration kit, our goal is to facilitate a deep connection with the divine and promote the observance of traditional puja customs, ensuring the longevity of these treasured rituals for generations to come.” he adds.
Experience the essence of tradition with the Om Shanthi Ugadi Celebration Kit, thoughtfully curated for your festive needs. Embrace the spirit of Ugadi with ease and grace by ordering the Om Shanthi Ugadi Celebration Kit at www.cycle.in or visit your nearest Cycle.in stores. The puja kit is priced at just INR 499/-.
About NRRS
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and a philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence in India and abroad.
The group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for Defence helicopters. The business has a human face that is unmistakably displayed by virtue of its continuing fulfillment of social responsibilities through its charity arm ‘NR Foundation’.
NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit https://www.nrgroup.com
Media Queries: nr@brand-comm.com | or call Uma - +91 70225 48894 | or Tenisha - +91 79755 84142
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