Mysuru, 15 May 2023: Cycle Pure Agarbathi, India's no.1 leading agarbathi brand, has pledged its support for the ongoing Tiger Cup 2023, announcing a sponsorship of Rs. 2 Lakh for the tournament. This year marks the 11th anniversary of the inception of the tournament. The Tiger Cup, which is one of the most sought-after cricket tournaments in the region, brings together 48 teams every year from all over the country. The tournament began on April 17, 2023, and will continue until May 21st, 2023, in different venues across Bengaluru.

Cycle Pure Agarbathi's association with the tournament goes beyond just sponsorship. Every year, the company recognizes and rewards the meritorious forest staff with a cash prize of Rs. 1 Lakh. The brand's support towards this is just one of the many ways the company is committed to supporting the conservation of the environment and the protection of the tiger population.

Renowned names like Harbhajan Singh, Rahul Dravid, Rahul K L, V V S Lakshman, Roger Binny, Mayank Agarwal, and many more have been associated with the Tiger Cup. Cycle Pure Agarbathi's support for the tournament has helped in nurturing young talent and promoting the sport of cricket in the region.

Speaking on the occasion, Arjun Ranga, Managing Director of Cycle Pure Agarbathi, said, “As a company committed to promoting sustainable practices, we believe in the importance of preserving our environment and protecting our wildlife. In addition to this sponsorship, we would also like to recognize the hard work and dedication of the meritorious forest staff who work tirelessly to safeguard our forests and wildlife. We hope that our contribution will help to make a positive impact in protecting and preserving our natural heritage for generations to come.”

With Cycle Pure Agarbathi's continued support and commitment to the tournament, the Tiger Cup 2023 is sure to be a huge success, with the young cricketers getting a chance to display their skills and talents on a grand stage. The aim of this initiative is to motivate young people to join forces with the government, with a particular emphasis on engaging the forest department, to actively participate in the conservation of our forests and wildlife, with a specific focus on the protection of tigers. In addition to raising awareness, this initiative also acknowledges the exceptional contributions made by forest watchers and guards towards this cause.

About NRRS

The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’.

NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit https://www.nrgroup.com

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