Erode, June 10, 2019: Reiterating its support for the game of cricket, Cycle Pure Agarbathies, world’s largest incense stick manufacturer from the house of NR Group the agarbathi to aerospace conglomerate launched its “Pray For India” campaign. The unique campaign provided a platform for the ardent cricket lover in Erode to pray for Team India’s win in the ICC World Cup in England from 30th May to the 14th of July2019. In the city, the initiative was inaugurated by chief guest V. Radhakrishnan, Deputy superintendent of police, Erode District by lighting up 6 feet Akhanda Jyoti Agarbathi at Erode Kottai Kasthuri Aranganathar Thirukkovil , Erode fort. The campaign will also be rolled out across 65 cities in the country.

The campaign will feature a series of on-ground initiatives encouraging fans to pray for a win at the ICC world Cup 2019. In each of city, Cycle Pure Agarbathies’-branded mobile vehicles will move around collecting wishes and prayers from the fans as team India battles it out in England. The mobile prayer van will also carry six feet Akhand Jyoti Agarbathi which will be lit symbolizing the continuous prayer for the nation’s win. Furthermore, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love for the sport will be uploaded regularly on the social media platforms.

Elaborating on the campaign, Mr. ArjunRanga, Managing Director, Cycle Pure Agarbathies, said, “The ICC World Cup is one of the most anticipated tournaments for every cricket lover across the world, especially India cricket fans. Here, cricket is a religion and with our ‘Pray For India’ campaign, we intend to unite the country, towards a vision of India winning the world cup. We wished to create a platform where people can showcase their love for the sport and extend their support to the players. We urge people of Erode to come and pray with us in this campaign for the glorious victory of India.”

Over the years, Cycle Pure Agarbathies has become one of the leading brands to be associated with cricket in India. They have participated in exciting cricket properties like Red Alert, Third Umpire branding and Milestone branding. Apart from being major sponsors at various cricketing tournaments every year, Cycle Pure Agarbathies had launched the widely popular and successful ‘Pray for India’ campaign covering more than 100 cities during the ICC World Cup in 2011 and 2015. Cycle Pure is a votary of inclusive growth and believes that a lot of cricketing talent lies in the smaller towns of India, waiting to be discovered and nurtured. This very belief saw them align with the Karnataka Premier League. Further, Manish Pandey, the captain of Mysore Warriors team that is owned by Cycle Pure Agarbathies and winners of KPL 2014, along with cricket sensation J. Suchit have not only made a mark in regional tournaments but have been selected to play at the national level.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an  Agarbathie to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family.

For more information on NR Group, please visit http://www.nrgroup.com.