Ahmedabad, January 8, 2019: Cycle Pure Agarbathies, the most preferred puja brand for millions of households in India from homegrown conglomerate NR Group, launched (PFIS) enabled “Sandalum Agarbathies” in Gujarat. Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies unveiled the new age technology, which packs one agarbathi stick with the power of two.

PFIS is a patented technology from themarket leader Cycle Pure Agarbathies, which is entering the marketfor the first time with Sandulum Agarbathies. This innovation has significantly enhanced the fragrance emission power of the agarbathi per stick. The PFIS aims to set new standards for the agarbathi, in terms of strength, fragrance and emission. This first-of-its-kind innovation is a scientifically proven advanced technology that will provide quality product along with value for money to the consumers.

Sandulum Agarbathies is an exclusive range infused with the royal scent of Sandalwood from Mysuru, the land of royalty, grandeur and splendor. The woody earthy aroma of Sandal has an unprecedented power of creating a spiritual ambiance. Cycle Pure Agarbathies has also amalgamated flowers from the places of worship in their newest product range, allowing the consumers to take home a fresh and sacred fragrance. The flowers offered atNanjundeshwara temple,Chamundeshwari temple and Sri Lakshmi Venkataramanaswamy Temple in Mysuru, have been used in crafting these agarbathies.  In the near future we will also be sourcing flowers from Somnath Temple, PrabhasPatan, Shree Chamunda Temple, Chotila Taluka and Ambaji Temple, Banaskantha District, Gujarat.

Speaking about the product, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “Being the pioneer in the agarbathi market we understand the requirements of the changing time. For sustainability, we have used flowers in our productcollected from the places of worship,which would otherwise contaminate our water bodies. On the technology front, we have introduced PFIS, which will change the course of the home-worship market in India. With these innovations in place, we are confident that our product will create an aromatic environment for our consumers and elevate the experience holistically.”

The brand has extended their home worship segment with these innovative and user-friendly products.  The latest offering will cater to all the puja needs of the consumers with a pure and aromatic experience.  The products are available in the market as well as on the following website https://www.cycle.in.

About Cycle Pure Agarbathies

The leading manufacturer and exporter of agarbathi, has always nurtured an eco-friendly approach in all its endeavors. Cycle Pure Agarbathies is the only agarbathi company in India   certified as the Carbon Neutral Manufacturer by the UK-based The Carbon Neutral Company – the leading provider of carbon reduction solutions in the World.   A champion of environment friendly practices, the company has set up re-cycle corrugated boxes at relevant units and ensures the usage of natural ingredients that are IFRA certified aroma materials and are not harmful to the environment or health. Cycle Pure Agarbathies has an array of agarbathies in the premium category: Rhythm, Woods, Flute and Three-in-One are the marquee brands. Heritage Agarbathi is its latest offering.For more information on the Group, please visit http://www.nrgroup.co.in/

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved in to a successfully run business conglomerate with established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defense helicopters.  The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.com.

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