Mysuru, 20 April 2020: N. Ranga Rao and Sons the makers of Cycle pure agarbathies are launching sanitizers under the brand name ‘Healing Touch’ to combat the novel Coronavirus pandemic. The organisation has converted one of their fragrance lines to meet the surge in demand of sanitizers in the market. The vitamin C enriched Lemon based sanitizer has been crafted to ensure hygiene and safety of the citizens.

Committed to serving the nation and its people whom they work with, the brand has turned one of their fragrance lines into manufacturing hand sanitizers to meet the need of the hour. Ensuring the quality and accessibility of the product, the making was guided and certified by AYUSH. The first batch of 10,000 sanitizer bottles were manufactured and handed over to the district administration in Mysuru to distribute to the frontline workers and police officials on duty.

Currently, the first phase of sale and supply is planned in and around Mysuru on bulk orders due to transport constraints. Order and supply priority will be given to essential services industries that are operational during the nationwide lockdown. In the initial phase 50ml gel sanitizers that are Ayush certified are available for bulk orders. Sanitizers are available in 50 ml, 100 ml and 250 ml bottles. For any queries or to place orders for the sanitizers please contact 94481 66481.

With the changing lifestyle of consumers and the awareness with regards to health, hand sanitizers have become an essential commodity today. There is a growing need for instant germ cleaner that will provide protection and safety from the germs on the go.

Healing Touch also contains 70% alcohol with an antiseptic agent, enriched with Vitamin C. It will be available in the market in two forms - gel and spray, and will come in two sizes - 50ml and 100ml bottle. Keeping the lockdown rules and regulations in check, preference will be given to essential services industries that are operational.

Speaking on the launch, Mr. Kiran Ranga, Managing Partner, N Ranga Rao & Sons said, “The market has seen a surge in demand for hand sanitizers lately, in the wake of Covid - 19. With the support of FSSAI, we have created Healing Touch in just 15 days to meet the supply and demand for this essential commodity. Our target is to reach maximum consumers and safeguard them at a time like this.”

“Considering hygiene is of utmost importance in the health space, our hand sanitizers are safe and have been curated in-line with the hygiene standard. Manufacturing hand sanitizers was within our reach and we are glad that we are introducing this in the market at the right time.” he adds.

The brand has strictly adhered to the guidelines provided by the WHO to manufacture these hand sanitizers. They are lab-tested high-quality sanitizers and are formulated to provide safety to people from germs and bacteria.

In this battle against the global pandemic, the company has been working with NGOs in the city Mysuru and Bengaluru to provide food and basic necessities to the daily wage labourers and the migrant labourers who are facing hardships to sustain their families. The brand which has been in the prayer and worship space from the last 70 years has contributed Rs 20 Lakhs for Mysuru alone and ₹108,00,000 to PM's Citizen Assistance and Relief in Emergency Situation (PM CARES) Fund.

About NR Group

The Mysuru-based NR Group was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri. Ranga Rao created the ubiquitous Cycle Pure Agarbathies which has today become the largest selling incense brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car-fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO) and Rangsons Technologies. Today it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’. NR Group today is managed by the third generation of the Ranga family.

For more information on NR Group, please visit https://www.nrgroup.com

Media Queries: umabai.ck@nrrs.net | or call Uma - +91 70225 48894