Mysuru, 5th June 2024: Celebrated annually on June 5th, World Environment Day serves as a reminder and call to action for all to engage in activities that contribute to a healthy and sustainable environment. Cycle Pure recognized the importance of purity in spiritual offerings and demonstrated forward-thinking in 2010 by becoming the industry's pioneer in achieving a zero carbon footprint.

To further our commitment, N Ranga Rao & Sons planted and distributed 1,000 trees in and around Mysuru unit. Planting trees is a simple yet powerful way to make a significant environmental impact.

About NRRS

The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and a philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully-run business conglomerate with an established presence in India and abroad.

The group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for Defence helicopters. The business has a human face that is unmistakably displayed by virtue of its continuing fulfillment of social responsibilities through its charity arm ‘NR Foundation’.

NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit https://www.nrgroup.com

Media Queries: nr@brand-comm.com | or call Uma - +91 70225 48894 | or Tenisha - +91 79755 84142