The collaboration will bring one of a kind fragrances to the newly constructed residential and commercial spaces.

Mysuru, 6th May 2024: Ripple Fragrances from the house of Mysore-based NR Group have announced strategic collaboration with Nakhsha Builders to elevate the living experience. This association will enhance the living and working ambiance in residences and commercial spaces across the city. This partnership aims to bring the delight of fragrances to families and businesses situated in Nakhsha Builders properties. As part of this collaboration, Ripple Fragracnes will integrate its popular Lia Air Care and Iris Home Fragrances products to the properties and offer complete lifestyle and functional aroma solutions. These innovative fragrances in newly constructed residential and commercial spaces will help in creating a unique and memorable experience for the residents and employees and ensure consumers’ wellbeing.

This collaboration is aligned with Ripple Fragrances' branding initiative, “Make India Smell Good”, which aims to create a cleaner and more fragrant environment across the country. With Nakhsha Builders planning to commercialize over 200 projects in the current financial year, this partnership will contribute significantly to the initiative's success.

Mr. Kiran Ranga, Managing Director and Master Fragrance Creator at Ripple Fragrances, expressed his enthusiasm for the collaboration, saying, “We are thrilled to partner with Nakhsha Builders, a renowned construction company in Mysore. Their values align perfectly with our brands, Lia Air Care and Iris Home Fragrances. Our goal is to bring joy and happiness to the faces of our consumers as they enter their new homes and workplaces built by Nakhsha Builders. As a company that specializes in the art of fragrance and fragrance delivery systems, we aim to elevate the experience of luxurious living and well-being for our esteemed customers.”

Speaking about the new collaboration with NR Group, P Vinay Shankar, CEO, Nakhsha Builders, expressed his delight. He said, “We are excited to have our clients experience different fragrances in the newly built space. With this unique initiative, we intend to provide an instant feel-good factor to our consumers across Naksha properties. The collaboration with Ripple Fragrance will undoubtedly enhance the overall ambiance and quality of life for our valued customers.”

The joint efforts of Nakhsha Builders and Ripple Fragrances aims to create enduring and fragrant memories for their clients, setting a new benchmark in the construction industry. The collaboration showcases the commitment of these companies to innovation, quality, and customer satisfaction, ensuring a better living and working experience for the people of Mysore.

About NR Group

The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence.

NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit https://www.nrgroup.com

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